About Yavar:

Yavar is an enterprise AI company that unlocks business intelligence with industry-specific private AI platforms. Our platforms act as the chief of staff for your enterprise, turning data into actionable insights. They are fortified with a responsible AI framework that ensures privacy, explainability and security.

Role Overview:

We are looking for a creative and data-driven Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging of our AI platforms. This role is perfect for someone with a passion for technology and a knack for storytelling, helping bridge the gap between product development, sales, and customer success.

Key Responsibilities:

• Product Positioning & Messaging:

  • Develop clear and compelling product messaging that highlights the platforms' value to enterprises.

  • Translate technical capabilities into business benefits for different target audiences.

  • Ensure consistency in brand and product messaging across all marketing channels.

• Go-to-Market (GTM) Strategy:

  • Work with product and sales teams to define and execute GTM strategies for new product launches.

  • Identify target customer segments and tailor marketing initiatives accordingly.

  • Monitor and refine GTM approaches based on market trends and customer insights.

• Content & Demand Generation:

  • Create engaging marketing content such as blog posts, case studies, whitepapers, sales collateral, and email campaigns.

  • Support demand generation efforts by crafting lead-nurturing campaigns, webinars, and industry reports.

  • Collaborate with design teams to develop visually appealing assets that enhance product storytelling.

• Market Research & Competitive Analysis:

  • Conduct in-depth research on customer needs, industry trends, and competitor offerings.

  • Identify key differentiators to position the platforms as market leaders.

  • Gather customer feedback and insights to refine marketing strategies and product messaging.

• Sales Enablement & Collaboration:

  • Develop sales decks, one-pagers, and battle cards to help the sales team communicate product value effectively.

  • Conduct internal training sessions to ensure cross-functional teams understand product positioning.

  • Work closely with product development based on market needs and customer feedback.

Qualifications & Skills:

• Experience:

  • 2+ years of experience in product marketing, B2B marketing, or technology marketing.

  • Experience working in AI, SaaS, or enterprise software industries is a plus.

• Marketing & Technical Skills:

  • Strong understanding of product positioning, messaging, and go-to-market strategies.

  • Ability to translate complex technical concepts into compelling business value.

  • Experience with content creation, digital marketing, and demand generation strategies.

  • Familiarity with CRM tools, marketing automation platforms, and analytics tools.

• Soft Skills & Mindset:

  • Excellent storytelling, communication, and presentation skills.

  • Highly creative and analytical, with a strategic approach to problem-solving.

  • Ability to work cross-functionally with sales, product, and design teams.

  • Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.

Why Join Yavar:

• Shape the narrative of platforms in a rapid evolving industry

• Be part of a collaborative, high-growth environment with a culture of innovation.

• Opportunity to work with top-tier AI and product teams.

• Rewarding, performance-based incentives, and rapid career growth opportunities.